The intake conversation.
Fifteen minutes of the questions consultants ask: What do you do best? What do you want more of? Who are your ideal clients? You talk, we listen. No 1-to-10 scales.
What's the kind of work clients call you for that you secretly wish they didn't?
Generic brand sprints. We do them. They're our worst margin.
Got it. And the work you wish made up 80% of the revenue?
DTC retention strategy. Three case studies, two awards, no nav mention.